Who are you trying to please when you write the words for your website?  “Potential clients, obvs,” I hear you say – but it’s not

Life doesn’t come with an instruction manual. If it did, it would be so much easier not to make a hash of things.  And while

If you’re expecting people to invest hundreds of thousands of pounds in buying a franchise from you, don’t be surprised if one of the things

Finding franchisees isn’t easy – finding the right franchisees is even harder. But how do you attract the franchisees you really want without having to

Most franchisees will get a lot of help with marketing from Head Office, whether it’s through national TV campaigns, listings on websites, or adverts in

The most fulsome praise I ever heard about one of my former colleagues was always prefaced, sadly, by the words “though I say it myself”. 

When you’re talking to a loved-one, you don’t bellow at them through a megaphone; you whisper softly in their ear and make them feel they’re

As work-life balances go, 0% work and 100% life might sound like the ultimate, but it’s not such a dream for the 800,000 people who’ve

Self-confidence is a great quality, in moderation, but how do you know if you’re doing a good job or making the right decision if the

As people in Wales enjoy their first hair-cuts for months and the acceleration of the vaccination programme means the rest of us can begin to