winner winner
How we helped launch Canada’s premier chicken brand, MB Chicken, into the UK in Lisburn, NI
Our mission:
- Show influencers a clucking good time
- Arrange the official opening and obligatory tape-cutting
- Get crowds flocking to the store
- Interlink live events, marketing and PR like the good bedfellows they are
“The team at Chantry offer a unique blend of marketing expertise and a deep understanding of the franchise industry. This has allowed them to integrate seamlessly with our internal team to drive project success as they already ‘get it’.
“As a bonus, they are great people who are a pleasure to work with!”
Dylan Powell
VP International Development
Mary Brown’s Chicken
influencing sales
The heart of the project: an influencer event to get the good people of Lisburn salivating. We created entertainment stations to enhance the buzz and give the online crowd a different kind of flavour than they’re used to at these things.
CAMPAIGN ENGAGEMENT
Creators attended
Total views
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taking flight
Launch morning featured the MB Chicken leadership team appearing alongside the local Lisburn team and franchise owner. Press, the mayor and a whole bunch of hungry people turned up to help the celebrations.
The project team
Pasquale Matarrelli
Account Manager
The driving force behind the project, Pas was the go-to for all the organisation and prep... and an exceptional cocktail connoisseur for the event.
Liz Hockley
Social Media / Photographer
One of her first assignments with Chantry, Liz flew over to the event with Pas and captured photos, videos and all of the behind the scenes for us.
Daniel Hardy
Campaign support
Dan contacted influencers and conducted his own research so we were better able to understand the audience and deliver an event that would wow them - and their followers.
megan holland
CAMPAIGN IDEAS
Megan used her experience of the influencer world and understanding of Gen Z audiences to help come up with the entertainment stations.
Ian Bradley
Senior Advisor
Planning and management of multiple moving pieces saw Ian involved from concept to delivery to debrief. He ensured seamless operations and comms between the UK and Canada.
Paul Stafford
Strategy
Leading the thinking on concepting and buzz-creation, Paul pulled all the ideas together for the opening events and worked closely all teams to bring them to life.
