customer marketing

Control for you, empowerment for your franchisees

We help your franchisees be more motivated, efficient and accountable at marketing.

  • Are you looking for specific marketing services from an agency that understands franchising?

  • Do you need support on driving increased local franchisee marketing activity?

  • Are your franchisees shouting at you for better marketing guidance, support and collateral?

  • Longing for a structure to align your franchisees’ marketing and give you network-wide information?

Marketing drawings on whiteboard

People like to make marketing complex, but at its heart, marketing is really simple:

Put the right messages in front of the right audience on the right channels.

And while we deliver everything from TV adverts to Google Ads to simple social media posts for franchise networks, this simplicity remains at the heart of what we do.

Because if your marketing doesn’t focus on those three central areas, it’s not going to deliver the results you or your franchisees are looking for.

Using an outsourced marketing partner should increase accountability for local marketing at every level:

  • From the agency, of course, who need to deliver to retain your business
  • From your franchisees, who work closely alongside the agency and often respond better to ‘outside’ influences
  • Within your team (or yourself directly), who will learn from the agency’s approach and have experienced, expert support to call on anytime

How we help your franchise network marketing

Your network maturity and existing marketing structure usually determines the types of services you need from a marketing partner.

Newer franchisors engage us for

  • Marketing structure both for each franchisee as well as a network-wide overview
  • Processes for new franchisees to follow, including how and why
  • Localised plans outlining activities and costs
  • Launch support for every new franchisee
Marketing team collating notes and plans

Whether there’s a loose plan being used, or it’s all ‘in your head’, we’ll put an accountable, actionable marketing plan in place for each franchisee, from launch through to ongoing local growth.

Reflection of person in a mirror

Established franchisors with marketing structures already in place require a different approach:

  • Changing behaviours to drive sales & profitability – good for franchisee, good for MSF
  • Managing and optimising franchisee actions and attitudes
  • Bringing fresh creativity and energy to marketing
  • Empowering franchisees while retaining franchisor brand control

Our custom-built system takes your franchisees on a marketing journey, with a bespoke marketing plan. It:

Helps empower, motivate and mentor them: we are marketing partners, not dictators
Features ROI on each activity to ensure ‘buy-in’ on local marketing on an ongoing basis
Encourages shared information between franchisees, driving best practise continually based on what’s working
Gives you as the franchisor complete oversight into each franchise’s local marketing
Provides network-wide reporting data on marketing activity and spend

By reporting on successes and sharing those successes across your network, we can create virtuous circles where franchisees are driven to take action because of the results of their peers – in our experience, that’s a far more powerful motivator than “because the franchisor told me to do it”!