THE THREE Cs ARE YOUR THREE KEYS
Common challenges we solve
Get these three things right and you’ll transform your franchise marketing.
Creativity means getting people excited about your franchise. It might be ROI, it might be lifestyle, it might be your visionary thinking. It might be something else altogether. But whatever it is, you need to stand out from your peers in both what you’re saying, and where you’re saying it.
Culture is your secret sauce, the thing that nobody else but you has. You’re looking for people who share your values to become your franchisees, so you’ll need to express yourself and build affinity with your target audience.
Consistency is all too often left behind in franchise marketing, and it’s two-fold: consistency of messaging that resonates with your prospects; and consistency of information available to them when they’re doing their diligence.
A team of specialists across every discipline: tighter focus, stronger skills, better outputs
A jack of all trades trying to do everything: pressured by time, shortcuts necessary
Adding a fourth C to your marketing – that’s Chantry! – has proven just as valuable as the first three Cs. We’re experts at digging deep into what your brand stands for, its personality, and transmitting your key messages to the people that you’re looking for.
We work as part of your team, not ‘at arm’s length’. The best results come from integrating everybody behind the strategy and plan, combining the knowhow and expertise of your team and ours.
We’re equally adept at becoming your entire marketing department, or working with your in-house team to provide strategic guidance and/or ad hoc creative support. We always tailor our operations to match your situation, so we’ll dovetail perfectly with your current marketing setup.
How we work with franchisors
Our process is proven to work across different sectors and for franchisors at every stage of development. We helped My Window Cleaner become the bfa’s Emerging Franchisor of the Year and we’ve helped some of the biggest and best businesses in franchising to step up their growth too.
The Cliff notes version of how we work is that we’ll create messaging that attracts the right prospects; devise a tailored marketing plan to reach them in the right places; and focus on exceptional communication, with fortnightly calls and full review meetings booked in advance.
More of a details person? Here’s the process of how we put some of the meat on those bones…