A top Australian skincare brand, looking to make a huge impact in the UK

Overview

Laser Clinics is the largest cosmetic aesthetics group globally: it performs more treatments than any other brand worldwide, from over 200 clinics. Backed by investment giant KKR, it plans to dominate its marketplace in multiple countries.

With 12 clinics in the UK, but growth not quite as beautiful as planned, the brand engaged Chantry to help achieve its lofty ambitions: to become the UK market leader as well as the global one.

Strategy

In a highly competitive marketplace that’s set to explode, the key initial goal was to drive a strong franchise pipeline quickly.

Combining great financial backing and huge ambition with a unique 50-50 model for franchise partners, this was an enormously exciting project to be chosen for.

We knew we had the right ingredients – and also that we’d be challenged and under pressure from day one. Our team set to work.

Google Ads & PPC

Google Ads were to form a mainstay of the franchise marketing, allowing enquiry volume at scale plus regional targeting to get in front of the right audience.

A suite of ads and landing pages have been constantly trialled and refined since inception. Continuous A/B testing has provided rich data on the visuals that are working best for a highly visual brand.

Design & Print

A business like this needs impeccable design – design that meets global brand standards as well as engaging prospective franchisees.

We overhauled the franchise prospectus, print adverts, in-clinic leaflets and a range of other collateral. 

And a company rebrand just three months into working together meant we were kept on our toes! 

Video Creation

We’ve been fortunate to run several video shoots on location with Laser Clinics UK, on Zoom and in-person, capturing the story of a number of franchise partners in various styles.

Alongside case study clips we’ve shot video updates with the MD, a full franchise promotional video, and other short clips for socials and emails.

Exhibition Stand

We were asked to project manage creation and delivery of the stand from start to finish for Laser Clinics UK’s first franchise show.

Keeping key messages prominent within the brand’s clean design guidelines, the stand was a hit – five great conversations in the first hour and a look that skinned the competition!

Animated Video

This soundless video was devised to display compelling visuals for the stand at The Franchise Show.

We scripted, storyboarded and created the video entirely in-house, mixing in live clips from previous shoots to bring the business to life.

Outcomes

  • 28 new clinics added in our first 12 months together – through a pandemic!
  • Laser Clinics is now already the UK market leader as well as the global one
  • A superb Franchise Show response from the brand’s first UK exhibition
  • Franchise partners set with correct expectations on journey ahead and multi-clinic option
  • Continuous stream of enquiries with both quantity and quality to match future growth ambitions
"I LOVE THESE!!! Well done! Lizzie and Vafa, total stars and I’m delighted with Tatiana and Patricia too. Thank you again!"
Diane Vesey
Head of Franchise Recruitment

Our journey with Laser Clinics...

Step 1
Breakthrough meeting
Our full-on strategy day with UK and global leaders. We got deep under the Laser Clinics skin so we could confidently and quickly move forward with on-brand marketing.
Step 1
Step 2
Digital marketing launched
Our Google campaigns researched, set-up and implemented, using a range of campaigns, ads and copy.
Step 2
Step 3
Print Design
Initial concepts mapped out and designed ready for print / web. Clean, crisp, elegant.
Step 3
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Step 4
Video shoots
Filming, directing and editing of franchisee testimonials and promotional brand videos. These business owners are very inspiring!
Step 4
Step 5
Ongoing celebrations
Later this year we'll see a huge new campaign around the opening of the 50th Laser Clinic in the UK, and Chantry will be key partners in the relentless march towards 100 clinics in a smooth expansion.
Step 5

The Project Team

See the driving force behind the project task for this particular client. Each member of the team brings something different and unique to one another.