Franchise Marketing
Recruit for the network you want to become
Franchise marketing and recruitment to attract the franchisees who’ll build your network for the next decade – not the enquiries that waste your next quarter
Most agencies will promise you more enquiries. That’s the easy part.
The harder, much more interesting part is finding the right people who fit your network, your culture and your ambitions.
Our goal is to attract the people you’ll still be pleased you recruited five years from now.
And that means being brave enough to put the wrong people off before they’ve filled out a form.
Our approach
Broad positioning is a broad mistake
You can always buy more enquiries. What you can’t buy back is the time spent trying to qualify people who were never the right fit in the first place.
Every unnecessary conversation slows the recruitment of the people who really matter. And that’s why we don’t start with advertising.
We start with positioning.
Get your messaging right and marketing attracts more selectively, qualification becomes easier, and franchise recruitment becomes stronger.
Precision is how ambitious franchise networks grow.
How we work
We'll challenge you before we challenge the market
Every project begins with a Breakthrough strategy day, where we challenge your assumptions, your positioning and, sometimes, even the brief you’ve come to us with.
One franchisor approached us wanting a bigger recruitment campaign. After their Breakthrough session we told them not to spend another pound, because the problem wasn’t the marketing, it was the model.
We challenged them to widen the opportunity before widening the campaign, which took over six months.
We could have taken the fee and run the ads anyway. We didn’t. That’s the difference between having an agency that follows instructions and a partner that’s prepared to tell you the truth.
We’d rather keep a client for 10 years than collect an invoice for a few months.
Sector expertise
Our experience saves your budget
We’ve worked exclusively in UK franchise recruitment since 2007. That means we don’t learn the sector on your budget.
Our team includes former franchisors and franchise specialists who’ve sat on both sides of the table. We know what a good prospect sounds like. We know what lenders ask before funding a franchise.
And because we’re working across dozens of franchises every day, we see patterns that individual franchisors can’t.
We proudly work with brands including McDonald’s, Dyno-Rod and Anytime Fitness, and we’re no less passionate about early-stage growth – our team’s highlights include helping two different brands win the BFA’s Emerging Franchisor of the Year this decade.
We proudly work with brands including
Why it matters
Better franchise recruitment starts with better decisions
Every franchisee changes your network: some strengthen it, some dilute it.
Marketing plays a bigger role in that than most people realise.
It’s one of the few disciplines where getting it wrong costs you twice – first you pay to recruit the wrong person; then you spend years living with the consequences.
We help franchisors make better recruitment decisions before anyone has completed an enquiry form.
Everything else follows from there.
Wherever you're growing from
Built around where you are today
Established franchisors
Need messaging that reflects where they are now, not who they were before.
Because mature brands shouldn’t market like challengers.
Emerging networks
Need the discipline to recruit today’s franchisees with tomorrow’s network in mind.
Because the first 15 influence the next 100.
International brands
Need a UK-specific strategy rather than assuming the same things work here.
Because translating the words is not the same as translating the proposition.
Different stages, different challenges. But whichever you are, the same principle is the bedrock:
Recruit strategically for where you want to be in five years.
Are we the right fit?
You didn't build an ambitious franchise by following the crowd.
So don’t market it that way.
If your only measure of success is generating more enquiries, we’re probably not the right fit.
If you’re looking for a partner to help you attract better franchisees and make stronger franchise recruitment decisions, we’d love to talk.