About us
We only work in franchising
Not consultants who happen to have a franchise client. Franchise specialists, exclusively, since 2007
Franchising isn’t a sideline for us. It’s the entire business.
That focus means we understand the commercial realities behind every recruitment, marketing, valuation and resale decision: the pressure on territory, the tension between volume and calibre, the long-term consequences of the decisions you make today.
Our reputation
Earned, not assumed
We’re proud of the reputation we’ve built in UK franchising, and it’s been earned the hard way. This is a close-knit industry. Word travels quickly.
Nearly two decades in, we’re know for delivering, being honest and taking responsibility when things get difficult.
Clients often say we feel like part of their team. We work closely, share openly and are comfortable challenging your thinking when it strengthens the outcome, even when that isn’t what you want to hear in the moment.
Our expertise
People who know the industry from the inside
Our team includes former franchisors, QFP-accredited professionals and specialists across marketing, enquiry handling, finance, valuations and resales.
Collectively, we’ve spent decades inside UK franchising. That isn’t a boast; it’s the difference between advice that sounds right and advice that has actually been tested.
Sector insight
Patterns you can’t see from inside one business
We work across dozens of franchise brands at any one time, spanning multiple sectors. That breadth helps us see what’s working, where trends are heading, and which problems are beginning to emerge before they become expensive.
It is why brands including McDonald’s, Dyno-Rod and Anytime Fitness trust us. And why we’re equally passionate about emerging networks.
Meet the team
Our People
Chris Cook QFP
Founder / Owner
It’ll be 20 years of franchise recruitment marketing in 2027, and his passion to help franchisors attract and recruit the right franchisees hasn’t changed a bit, nor his ‘Duracell bunny’ level of energy!
Rob Orme QFP
Managing Director
Paul Stafford QFP
Head of Marketing
A MiniMBA graduate who has applied that thinking across a wide range of client brands: sharper positioning, stronger campaigns and better-qualified leads.
Chris Hughes QFP
Group Financial Controller
With a background at Franchise Finance, Chris keeps the numbers honest and the invoices chased. Golf and a well-built spreadsheet both bring him genuine joy, in roughly equal measure.
Esther Jones
Head of Recruitment and Resales
Esther’s franchised her own business and spent 12 years in banking before turning her focus to franchise recruitment. She gets things done quietly, and gets them done properly.
Richard Dawson
Head of Operations
With Chantry since 2017, Richard keeps delivery running across copywriting, recruitment marketing and local campaigns. If a client project is moving, he is usually one of the reasons why.
Jon Moody
Creative Lead
In between following Arsenal over land and sea, Jon helps oversee our creative output for clients – including web design, SEO, copywriting, and content marketing.
Ivana Simikj
PPC Manager
Ivana tracks every Google platform change so our clients don’t have to, turning algorithm shifts into tangible improvements in lead quality and ROI.
Nikki Haythorne QFP
Senior Franchise Recruitment Manager
Nikki built her franchise experience through recruitment roles at Driver Hire, Pitman and TaxAssist. She’s spent her career guiding people through the moments where things are most likely to stall.
Andy Lightfoot
Senior Franchise Recruitment Manager
Fifteen years in recruitment and more than a decade in franchising at board level, Andy focuses on cultural fit between franchisee and franchisor because that’s often where things go wrong.
Kelly Whitmee
Admin Manager
An organiser with a genuine gift for it, Kelly keeps the recruitment process moving without allowing anything to slip through the cracks.
Pasquale Matarrelli
Account Executive
Pasquale swapped Italy for Manchester and ended up in franchising. Backgrounds in hospitality and finance taught him how to keep a client relationship running smoothly.
Daniel Hardy
Franchise Recruitment Administrator
Football, music and people are Dan’s three passions, and the last of those makes him a natural first point of contact for new franchise leads. He builds rapport with almost anyone, fast.
Wendy Laws
Group Business Support Manager
Adam Wilsher
Designer
With over 20 years’ experience across print and digital design, Adam brings creative vision to life with precision and skill, translating ideas into eye-catching visuals that reflect your brand.
Sarah Clarke
Copywriter
A trained B2B journalist and experienced PR, Sarah has spent 18 years giving standout business owners a platform to raise brand awareness. Give her the insight and she’ll provide the words.
Sarah Turner Allaway
Copywriter
Independence
Independent, on purpose
We’re proudly independent. No commissions, no kickbacks influencing what we recommend – if we find you a saving, it’s yours, not ours.
That independence is also why client relationships here tend to last.
Most partners stay with us for years, not because we tell them what they want to hear, but because we don’t.
Are we the right fit?
Looking for a partner who’ll challenge as well as deliver?
If you want a supplier who agrees with every brief, we may not be the right fit.
If you value clear thinking, honest advice and people who take responsibility for the outcome, we’ll get on well.